Duke and Duchess of Sussex launch their own Instagram account

Duke and Duchess of Sussex launch their own Instagram account

Duke and Duchess of Sussex launch their own Instagram account

Meghan's friend Jessica Mulroney was one of the first to welcome the couple's arrival on Instagram, commenting on their first post with two hearts.

While the social media channel only has one post so far, it's likely Harry and Meghan will take to sharing photos of their official engagements and royal outings with their various patronages - and perhaps maybe even some behind-the-scenes glimpses of their royal life in Windsor.

"I just feel like I'm pretending to be this lovely swan", Smith's Meghan Markle says in the trailer above.

Harry and Meghan in Sydney during the Pacific tour.

The account officially launched on Tuesday, and it already has a rapidly growing audience of 324,000 followers. "We thank you for your support, and welcome you to @sussexroyal".

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The photo gallery ends with a dramatic black-and-white shot of the couple from their tour Down Under as they wave to the crowd while holding hands.

The social media account was announced on the Kensington Royal Instagram account and Twitter feed, and has been launched in time for Meghan, 37, and Harry, 34, to announce the upcoming birth of their first child, due this month.

It has been reported that the Duchess has been advised to "tone it down" lately, after her "lavish" NYC baby shower made headlines in a way that the Crown wasn't a fan of. Their bio also now reads: "The official account of The Duke and Duchess of Cambridges, based at Kensington Palace".

The social media move leaves the official Kensington Palace account free to focus on the Duke and Duchess of Cambridge ahead of Prince William being named Prince of Wales when his father, Prince Charles, eventually ascends the throne. So, could a separate account be on the way, too?

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