Video Streaming Service Of Apple Is Ready To Enter The Market

Video Streaming Service Of Apple Is Ready To Enter The Market

Video Streaming Service Of Apple Is Ready To Enter The Market

Walt Disney Co has announced its new streaming service Disney+ will launch this year, as will another from WarnerMedia, the newly acquired media-entertainment division of AT&T.

"Not everyone will see these options and we may never roll out these specific plans beyond the tests", the Netflix spokesperson added. The company may also discuss combining all these digital services into a single bundle, similar to Amazon's popular Prime programme.

"It seems fairly obvious they are launching a new video service", said Techsponential technology market analyst Avi Greengart. The company spends billions of dollars each year to license some of the best third-party content around.

The move is contrary to Netflix CEO Reed Hastings' earlier announcement that the video company is not keen on bringing any cheap subscription plans for its Indian subscribers, as he does not believe that the company has a pricing issue in the subcontinent.

Apple shares have risen more than 10% in March to a four-month high ahead of Monday's event.

Last month, it was revealed that Brie Larson had signed on to star in a Central Intelligence Agency drama for Apple, following news that Jennifer Aniston and Reese Witherspoon would star in a TV Drama about the rivalry of morning TV shows. For example, if Showtime is available as part of Apple's Premium TV Bundle, will users still be able to purchase Showtime separately, and if so, is Apple going to promote this as an option - such as on a new "TV Storefront" or simply leave it as something that users can discover for themselves.

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But Apple is Apple, after all, and its deep pockets, massive base of iPhone users, and tech expertise could help it find a way to succeed in the streaming-video world.

Big questions to be answered include how compelling content will be; how much the service will cost, and what makes it unique in an increasingly crowded streaming television market, according to the analyst.

Apple is expected to reveal its News subscription service.

Like Netflix, Amazon may also lose content from studio libraries in the coming years but it too has its original shows and movies including the Oscar-winning "Manchester by the Sea". Last year, the Times generated over $700 million in digital revenue, close to the company's target of $800 million in annual digital sales by 2020. Texture lets users subscribe to more than 200 magazines, and most of those will transfer to Apple's new service.

Apple is investing in original content, at least some of which will be available for free to Apple device users within the TV application. Media websites such as WSJ will also be in the offering.

Laura Martin, an analyst with the research firm Needham & Co, said Apple's prospects are strong as it shifts from being a "product" company to an "ecosystem". As Recode points out, this means Apple can set its own prices, and while that likely won't lead to Apple undercutting its partners, it could mean Apple will offer discounted channel bundles.

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