Colin Kaepernick is the face of Nike's new "Just Do It" campaign

Colin Kaepernick is the face of Nike's new

Colin Kaepernick is the face of Nike's new "Just Do It" campaign

The new ad features the tagline "Believe in something, even if it means sacrificing everything". Although Kaepernick won't be under center to begin the 2018 campaign, the controversial quarterback-turned-activist has been keeping busy on many different fronts including being involved with Nike for their "Just Do It" campaign.

A stunning and simple image of former San Francisco 49er Colin Kaepernick emerged on Labor Day - his solemn face starting in a black-and-white Nike ad with these poignant words: "Believe in something".

Kaepernick's protests - accompanied by fashion statements like "pig cop" socks - have drawn the ire of President Trump, who has repeatedly criticisms kneelers over the past year, labeling them "sons of bitches" who should be fired.

The new Nike adverts, which were unveiled just days before the kick-off of the 2018 National Football League season, show a portrait of Kaepernick with the slogan: "Believe in something".

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Nike revealed, through ESPN's Darren Rovell, that it is making Colin Kaepernick the face of its "Just Do It" 30th anniversary ad campaign.

Other athletes in the Just Do It campaign include Odell Beckham Jr., Shaquem Griffin, Lacey Baker, Serena Williams and LeBron James. He's now best known for kneeling during the national anthem to protest police brutality and racial inequality when he first took a knee in 2016.

The former National Football League quarterback on Monday posted a black-and-white close-up of himself on Instagram and Twitter featuring the Nike logo and "Just do it" slogan as well as a quote, "Believe in something". In May, though, NFL owners approved rules that would force players to stand on the sideline or remain in the locker room during the anthem and teams with players who did not comply with the new policy would be subject to league fines.

The #NFL season will start this week, unfortunately once again @Kaepernick7 is not on a NFL roster.

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