Apple’s Stock Value Reaches $1 Trillion Total

Apple’s Stock Value Reaches $1 Trillion Total

Apple’s Stock Value Reaches $1 Trillion Total

In March we talked about the race between Apple, Amazon, Google and newcomer Microsoft to become the first US-based company valued at a trillion dollars.

Started in the garage of co-founder Steve Jobs in 1976.

Mr Jobs's vision, showmanship and sense of style propelled Apple's comeback but it might not have happened if he had not evolved into a more mature leader after his exit from the company in 1985.

Apple saw excellent numbers during its fiscal third quarter of the year, revealing strong worldwide sales and demand for the pricey iPhone X, which helped tip revenues to a new record despite a dip in device sales.

Cook's hiring may have been one of the best things Jobs did for Apple. Since Cook became CEO, Apple's annual revenue has more than doubled to $229 billion while its stock has quadrupled. The achievement comes a day after the company announced its third-quarter earnings, which blasted past analyst expectations with more than $53 billion in revenue.

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Apple's cult following is largely credited to Kawasaki, who coined the phrase evangelism marketing, a strategy that helps companies get customers to believe so strongly in a product that they try to convince others to buy it.

But the phenomenal success of the iPhone led competitors to mirror certain features like touch-screens featuring rows of colorful icons - and prompted Apple to pursue those competitors in court.

"Steve founded Apple on the belief that the power of human creativity can solve even the biggest challenges - and that the people who are insane enough to think they can change the world are the ones who do", Cook wrote in the memo. More than $600 billion of Apple's current market value has been created in that time. But when Apple bought NeXT in 1997, the company Jobs worked on in his absence from Apple, he returned to the company he co-founded and helped it restructure. The iPhone now accounts for almost two-thirds of Apple's revenue. Also propelling Apple higher in recent months was Apple's announcement that it earmarked $100 billion for a new share repurchase program.

Last month, an ex-Apple engineer was charged in California with stealing trade secrets from a hush-hush self-driving auto technology project days before he quit to go to a Chinese start-up.

Gold prices inched downward after Fed's upbeat assessment of the economy on Wednesday to the lowest price in more than a year as the dollar, which typically has an inverse relationship with gold, rose.

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