Google may have a master plan to take down Amazon

Google may have a master plan to take down Amazon

Google may have a master plan to take down Amazon

The new program, called Shopping Actions, would see these retailers products appear on Google Search as well as the Google Express shopping service and Google Assistant, in return for this added exposure, Google would receive a percentage of purchases.

According to Monday's announcement, Shopping Actions gives customers "an easy way to shop your products on the Google Assistant and Search with a universal cart, whether they're on mobile, desktop or even a Google Home device".

Google (GOOG, GOOGL) launches Shopping Actions that allow users to make purchases through Google search and Google Assistant.

Consumers, meanwhile, get the benefit of a single Google shopping cart and instant checkout. They can purchase a brand soap from Target after searching for it on Google and add it to a Google Express cart. Daniel Alegre, Google's president for retail and shopping, told Reuters exclusively.

As such, given that Google Express is yet to launch in Blighty, and the European Union ruling was so strict, it's quite likely that we won't see this rolling out here, at least in this form, anytime soon. Google reportedly wants to enable retailers to reaches better transactions and their customers, according to its spokesperson.

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Google started the new program after observing that mobile searches asking where to buy products had risen by 85 percent over the past two years, the company noted in its blog post.

Smart voice devices like Amazon Echo and Google Home will be installed in 55 percent of USA households by 2022, according to Juniper Research, as pointed out by Reuters. But with the increasing presence of Amazon in people's lives from Alexa interactions to Whole Foods shopping trips, you didn't expect Google and Walmart to take this lying down, did you?

One example of this is with Ulta Beauty, with the company's CEO having revealed that it's average order value has increased 35% since partnering with Google. Target reported that the size of customers Google Express checkout carts increased by almost 20 percent since partnering.

Smart voice devices like Amazon Echo and Google Home will be installed in 55 percent of US households by 2022, according to Juniper Research.

A Google search for "rubber duck" serves an Amazon link as the third result. Further, it would also help the retailers to compete with Amazon. Algere said that early tests of the Shopping Actions program saw the number of items in a customer's shopping basket increase by 30 percent.

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