BT, Sky pay less to maintain stranglehold on English football

BT, Sky pay less to maintain stranglehold on English football

BT, Sky pay less to maintain stranglehold on English football

The Premier League said it has awarded five of the seven live packages of its United Kingdom broadcast rights, with BT Sports getting Package A and Sky Sports Packages B, C, D, and E. Premier League said the value at this stage of the process is GBP 4.464 billion, not including the two live packages that still need to be sold.

The battle between BT and Sky reached new heights in 2015 after Sky spent around £1.392bn and BT splashed out £320m per season on a major Premier League TV football rights deal for the 2016/17 to 2018/19 seasons (here).

"The Premier League will be looking at the final two packages as an opportunity to bring in the Amazons and Facebooks of the world, so that in the next round of bidding those companies can become serious contenders for the core packages".

The sale of 160 games has raised £4.464 billion ($6.2 billion), compared with £5.14 billion for 168 fixtures from 2016 to 2019.

What is not known is whether the Australian rights which are now held by Optus, will return to Foxtel.

Under the deal, BT agreed to supply its sports channels, which show Uefa Champions League and Europa League fixtures, to Sky.

Sky retained its position as the main broadcaster of EPL matches by winning four of the packages of television rights for 2019-22.

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In December, Sky and BT signed a deal to sell their channels on each other's platforms.

BT was also enjoying a strong session, lifting more than 1% despite securing a smaller bundle of games.

This includes the biggest head to heads with every weekend "first pick" and 14 "second picks", the best slots including Saturday tea time matches, Super Sunday, Monday Night Football and Friday Night Football; and for the first time, Saturday evening matches.

Still predominantly a phone and broadband provider, it should be noted that BT Sport now has exclusive rights in the United Kingdom to show Champions league games live: a significant coup, not least this season with so many English teams still in contention. In the previous round, Sky faced an over 80 percent increase in price after BT entered the market with its own sports TV plans.

He added: "The Premier League still has its overseas rights to sell and the uplift in those will more than cover any shortfall in the domestic rights I expect".

Both Facebook and Amazon have experimented with live sports in the past, with the former latter splashing out $50m on NFL Thursday Night Football games during the 2017 season.

Scudamore said the new deal was testament to the football produced by the 20 Premier League clubs.

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