Mobile US to launch disruptive TV service with new acquisition Layer3

Mobile US to launch disruptive TV service with new acquisition Layer3

Mobile US to launch disruptive TV service with new acquisition Layer3

T-Mobile CEO John Legere outlined his plans in a new video (below), drawing parallels with the company's ambitions in streaming TV with the "un-carrier" campaign that's made T-Mobile a serious contender in the mobile space in recent years. He also said the new service, a combination of streaming TV and online video, will fix "pain points" such as multiyear contracts, high bills, bad customer service or slow technology and bring "real choice" to customers. "It's easier for wireless carriers to sell TV over the internet than it is for cable companies to sell it over wireless". But unless he's got a serious rabbit to pull out of his hat, T-Mobile just consigned to join a vMVPD race that is already well underway.

Layer3 TV isn't the most well-known cable company. T-Mobile said it will leverage Layer3's content to compete with legacy cable and satellite video providers, challenging existing distribution models.

"Together with T-Mobile, we're going to ditch everything you hate about cable and make everything you love about TV better".

As far as hardware goes, the service will require some kind of in-home box, but could be user-installed and would utilize a customer's chosen broadband provider.

T-Mobile says it will provide Layer3 TV's video service over its nationwide 4G wireless network.

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Terms of the acquisition of Denver-based Layer3 TV were not disclosed.

Layer3 TV's investors include Evolution Media - whose shareholders include TPG Growth, CAA, and Jeff Skoll/Participant Media - Paulson & Co., France's Altice, and North Bridge Venture Partners.

The mobile network touts the move as a measure to "un-carrier your TV" sometime during 2019. It's only available in a handful of markets (I'm not in one), but T-Mobile can help it reach more customers, obviously.

As now in play in Denver (where T-Mobile is based), LA, Chicago, Washington, DC. and Dallas/Ft Worth, Layer3TV is "not a skinny bundle by any stretch", assessed Variety's media tracker Todd Spangler.

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