Apple Buys Augmented Reality Headset Maker Vrvana For Reported $30 Million

Apple Buys Augmented Reality Headset Maker Vrvana For Reported $30 Million

Apple Buys Augmented Reality Headset Maker Vrvana For Reported $30 Million

Vrvana's technology allows for rich, mixed reality applications similar to those Apple is only now embracing with ARKit. It is likely its tech will be rolled into whatever AR headset Apple may be working on, likely bringing in some of Cupertino's refined design skills to the rather clunky designs of AR and VR headsets now out in the wild.

Apple has acquired Vrvana, the company behind the unreleased Totem virtual reality (VR) headset, according to TechCrunch. This is something that Vrvana referred to as "extended reality".

The next big product expected from Apple could be the company's AR glasses that the tech titan is reportedly working on.

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Apple acquired the Montreal-based startup for $30 million United States dollars, two sources told the publication. TechCrunch has an excellent record on announcing Apple acquisitions. This acquisition clearly indicates what the company is hoping to develop.

When Apple was been contacted it declined to comment, though the company didn't deny this story. However, the Vrvana site has still not gone black, but social accounts and news updates stopped this year in August.

Vrvana's camera-based approach is different from those of others like Microsoft, which deploy transparent-based displays for its HoloLens headsets. Other patents could be reviewed here: one and two with others in our 3D archive. It is reported that the company's CEO and a dozen employees have already started work in the respective Department Apple. The device can also transition from AR to VR seamlessly and has 360-degree positional and hand-tracking capabilities. Those using abusive language or negative behavior will result in being blacklisted on Disqus.

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