Fox News finds itself in unaccustomed spot _ out of first

Fox News finds itself in unaccustomed spot _ out of first

Fox News finds itself in unaccustomed spot _ out of first

MSNBC's weekday prime averaged 2.44 million, just barely edging out Fox News' 2.40 million and leaving CNN in last place with 1.65 million.

Fox News Channel has found itself somewhere it has rarely been the past decade, behind first place. The Nielsen company also said that among a youthful demographic that advertisers pay a premium for, Fox finished third to MSNBC and CNN for the first time in 17 years.

Fox News points out they're still in the lead for the month overall, while CNN notes they remain in the lead during daytime. With Bill O'Reilly now out of play in the 8 o'clock time slot for more than a month, Cooper placed No. 1 for the hour Monday through Friday. On Monday, the network pre-empted "The Five" at 9 p.m. with an hour newscast hosted by Shepard Smith focusing on the terrorist attack in Manchester, followed by a live telecast of Hannity, whose show is usually taped. They didn't have to make those decisions, and they really didn't have a plan. MSNBC serves up anti-Trump commentary by the ton, while Fox has mainly stuck to the pro-Trump approach to story and guest selection.

But the network's win comes as a third of it's prime-time lineup may soon head out the door. Fox News came to prominence during the impeachment of President Bill Clinton and got a second-wind during the Obama administration, Tyndall said. We haven't changed how we do the show at all. "It just seems like more people want that now".

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Fox has rebuilt its prime-time lineup to replace the lost personalities, with Tucker Carlson replacing O'Reilly at 8 p.m., the round-table talkshow "The Five" in Kelly's old spot at 9 p.m. and longtime conservative firebrand Sean Hannity staying at 10 p.m.

Excluding weeks that carried coverage of Democratic conventions, Fox News has not finished third in the 25-to-54 category for a full week since December 28, 2008, when the trial of Casey Anthony in the murder of her daughter was a dominant cable news story for MSNBC and CNN's sister channel, HLN.

The bottom line may be that it's unrealistic to expect a conservative network to dominate cable in a (putatively) conservative single-party government, perhaps especially when the perception is that the network at times offers three different flavors of Trump apologetics night after night.

MSNBC also ranked No. 1 in overall audience in primetime, averaging 2.437M viewers.

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