The UK Government Just Suspended Advertising On YouTube

The UK Government Just Suspended Advertising On YouTube

The UK Government Just Suspended Advertising On YouTube

He also said that brands would be given more control over where their ads appear.

A Google spokesman said last week: "We have strict guidelines that define where Google ads should appear, and in the vast majority of cases, our policies work as intended, protecting users and advertisers from harmful or inappropriate content".

MPs have recently said that Google was profiting from hatred after it failed to remove videos from groups allegedly linked to terrorism.

A report by the Times uncovered the issue with Google's advertising tool that placed United Kingdom government and brand ads on extremist YouTube videos and websites.

The internet firm's European head, Matt Brittin, is one of two Google executives due to speak at the annual Advertising Week Europe event, attended by every major company in the advertising world.

Senior figures from the company were summoned to the Cabinet Office last week over concerns that taxpayer-funded adverts were appearing alongside "inappropriate" YouTube videos.

"It is inexplicable to us that Google can move very fast to remove material from YouTube when it is found to be copyrighted, but that the same prompt action is not taken when the material involves proscribed organisations and hateful and illegal content". A report from Sky News states that the brands have done it out of concern for their brand safety.

Both Facebook and Google had to investigate how their online ad networks helped support such low-quality sites, and advertisers started applying more scrutiny to where their ads showed up.

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It is reported that YouTube accounts posting extremist content, including that of former Ku Klux Klan member David Duke, could have made around £250,000 from the ads placed alongside their videos.

The industry body enocuraged Google to withdraw from sales any ad inventory "which it can not guarantee as a safe environment for advertising".

Mr. Wieser said that the focus on YouTube in Europe was particularly hard for the company, because traditional media there would be dogged in their reporting.

And indeed, many brands are taking things into their own hands and cutting ties with Google.

It will be tough to eradicate everything anyone might find offensive on the platform.

He explained IPG has its own monitoring tools to identify where online ads are placed and said the debate in the United Kingdom over the past few weeks highlighted the increasing need for the industry to take more responsibility over areas such as transparency and ad viewability. The Independent reports that Sky, Barclays and Vodafone are believed to be making plans to withdraw their ads as well.

Nevertheless, videos from the group remain on YouTube.

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